Author Archives: Leon Downie

The Future of E-Commerce: 10 Industry Transformation Trends in 2020 and beyond

How would you like to earn a portion of the five trillion dollars generated by e-commerce? Based on data from eMarketerL, that’s how much revenue e-commerce merchants around the world will likely be generating by 2021. Online merchants who understand the global potential of e-commerce are poised to garner a slice of the evergrowing pie. […]

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

What is Branding and why is it so important?

Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]