Author Archives: Will Kaye

Managing Director

6 Reasons Your Website Needs a Solid Privacy Policy [Free Website Template]

When you’re caught up in the excitement of launching a shiny new website, it’s unlikely that the privacy policy page will be the source of your pride. However, this unassuming and frankly unexciting piece of text is an absolute prerequisite for any serious online business. Here are six reasons why you shouldn’t overlook putting a […]

How to Create an Omnichannel Marketing Strategy That Drives Results for Your Business

How to Create an Omnichannel Marketing Strategy That Drives Results for Your Business

With the growth of the internet and digital media, businesses can no longer rely on a single channel to communicate with their customers. By adopting strategies as set out in an omnichannel marketing guide, you’ll attract more customers while providing a more seamless and enjoyable experience in the process. Read on for our omnichannel marketing […]

The Rise of Chatbot Marketing and How It Can Benefit Your Business

Man holding an iPhone and looking at a sequence of Chatbot marketing messages.

The Rise of Chatbot Marketing Last year, Google made headlines with its virtual assistant’s newest feature. Addressing a significant crowd at Google’s 2018 I/O Developers conference, CEO Sundar Pichai demonstrated how the AI assistant could make phone calls to schedule appointments and make reservations. An impressive feat in itself, what amazed the world was the […]

PPC Optimisation Ideas and Tactics to Consolidate your Business’s Digital Presence

We’re now two months into 2019. According to statistics, about 80 per cent of New Year resolutions have already failed. Now is the perfect time to get reacquainted with the goals you set; but not just those for personal improvement. You should also consider reevaluating your Search Pay-Per-Click strategy. In a field that is constantly […]

How to Ace Your Email Marketing Strategy in 2019

In a recent study, 80 per cent of professionals said that email marketing was their greatest driver of customer acquisition and retention, beating organic search and social media. For businesses, email marketing remains one of the most cost-effective marketing strategies. Despite the growth of other channels, most consumers still prefer email to learn about brands […]

9 Steps to Creating an Effective Social Media Marketing Strategy

The evolution of social media has enabled a greater means for interaction between customers and brands than ever before. When driven by an effective strategy, social media marketing can do wonders to increase your brand’s awareness and foster engagement with customers. Despite this, 50 percent of businesses admit that they don’t have a documented media […]

10 Ways the Future of Voice Technology will Change Business in 2019

The future of voice technology is bright. We’re already seeing voice-activated digital assistants like Google’s Home, Amazon’s Alexa and Apple’s Siri transforming the way we communicate and there is so much more to come. From the way brands develop their SEO strategy to the way companies communicate with their teams, voice technology will have a […]

How to Improve Your SEO with Internal Linking

There are approximately 200 elements to the Google algorithm, and yet, most of the focus of SEO is on external link building. To gain a consistent ranking, focusing on a broad range of factors is vital. A component that is not often discussed is internal linking. Building links between pages is essential for on-site optimisation, […]

How to Increase Innovative Output from Your Team in 4 Steps

It’s a hyper competitive world out there, and the only way to stay ahead is to change faster than everyone else. On every front there is room for innovation in products, business models, service delivery, and of course, organisation. Even a team of good individuals will falter in a bad work environment that can’t innovate. […]

Stolen Data – How Stolen Data Is Exploited by Hackers

Financial crimes resulting from a data breach are just one of the many ways that criminals use stolen data. A compelling write-up by Avivah Litan, an analyst from Gartner Inc. discusses the numerous ways that stolen consumer data can be used from compromised business servers. How stolen data is used by hackers: Here are four such […]

Digital Transformation – Top 10 B2B Tips for 2018

Digital Transformation can be described as the re-alignment of, or, new investment in technology, processes and business models to more effectively engage digital consumers. According to Altimeter’s 2017 State of Digital Transformation report, only 37% of businesses view digital transformation as an investment in the fight against market disruption. Rather than look at digital transformation […]

14 Website Design Mistakes Your Business May Be Making

Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

10 Ways to Increase Your Business’ Growth Potential

Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

5 Reasons Your Brand Is Ignored And How You Can Change That

Ignored Brand

Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]

Cyber Security Management – 6 Trends with Deep Impact

cyber security management

The world renowned Gartner Security & Risk Management Summit on September 10-11, 2018 in London will have data security analysts and business leaders discussing the main trends in cybersecurity management, an important issue given the rapidly shifting temperament of the digital milieu. Six emerging trends that both business organisation and cybersecurity leaders might want to take […]

Innovative Idea? Being First to Market Isn’t Always a Good Thing

Many business owners assume that being the first to market with an innovative product or idea will win. Get those early customer conversions and let it spread as quickly as possible and your company will be ahead forever. The history of innovation shows that the opposite is just as likely. Unless the new product is […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

LinkedIn image

LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Social Media Marketing: 5 Mistakes You Need To Avoid

Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]

Marketing Videos: Avoid Yours Looking Unprofessional

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Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Video: Effective Ways to Dip a Toe into Video Marketing

video marketing image

Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

small businesses image

Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Lead Generation: 4 Techniques You Should Be Using For B2B

To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

SEO Strategy: A Step-By-Step Guide

Coast of Western Australia

If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]

Backlinks: Everything You Need to Know

Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]

Digital Business – What Factors Hinder Your Transformation

digital business

The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]

Corporate Culture and the Impact of Digital Transformation

There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]