Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]
OKMG collaborates with a wide variety of people who work across a diverse landscape of brands and industry verticals. We consider our clients as partners and together we conceptualise and develop creative ideas that are disruptive, designed to create value, and make a lasting impact. Below is a selection of our latest work.
OKMG transforms companies and manufactures value by designing digital experiences that are driven by creativity and have concrete foundations in technology, data, and organisational strategy. With a team comprised of leaders, disruptors, strategists, innovators, designers, tech nerds and creatives, it only makes sense to share a snippet of our collective mind.
If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]
To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]
Compared to the mainly repetitive and routine jobs of the past, such as digging a ditch or packing a product, most of today’s knowledge-based work is much harder to organise and optimise for efficiency. In both startups and massive corporations, the demands on creative and innovative thinking are paramount, such as in app development, web […]
Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]
If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]
Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]
How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]
The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]
There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]