OKMG collaborates with a wide variety of people who work across a diverse landscape of brands and industry verticals. We consider our clients as partners and together we conceptualise and develop creative ideas that are disruptive, designed to create value, and make a lasting impact. Below is a selection of our latest work.

OKMG transforms companies and manufactures value by designing digital experiences that are driven by creativity and have concrete foundations in technology, data, and organisational strategy. With a team comprised of leaders, disruptors, strategists, innovators, designers, tech nerds and creatives, it only makes sense to share a snippet of our collective mind.

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

5 Reasons Your Brand Is Ignored And How You Can Change That

Ignored Brand

Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]

Cyber Security Management – 6 Trends with Deep Impact

cyber security management

The world renowned Gartner Security & Risk Management Summit on September 10-11, 2018 in London will have data security analysts and business leaders discussing the main trends in cybersecurity management, an important issue given the rapidly shifting temperament of the digital milieu. Six emerging trends that both business organisation and cybersecurity leaders might want to take […]

Innovative Idea? Being First to Market Isn’t Always a Good Thing

Many business owners assume that being the first to market with an innovative product or idea will win. Get those early customer conversions and let it spread as quickly as possible and your company will be ahead forever. The history of innovation shows that the opposite is just as likely. Unless the new product is […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

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LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Social Media Marketing: 5 Mistakes You Need To Avoid

Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]

Marketing Videos: Avoid Yours Looking Unprofessional

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Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video: Effective Ways to Dip a Toe into Video Marketing

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Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

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Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Lead Generation: 4 Techniques You Should Be Using For B2B

To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

Task Optimisation: How to Keep Your Team at its Creative Limit

Compared to the mainly repetitive and routine jobs of the past, such as digging a ditch or packing a product, most of today’s knowledge-based work is much harder to organise and optimise for efficiency. In both startups and massive corporations, the demands on creative and innovative thinking are paramount, such as in app development, web […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

SEO Strategy: A Step-By-Step Guide

Coast of Western Australia

If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]

Backlinks: Everything You Need to Know

Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]

Digital Business – What Factors Hinder Your Transformation

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The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]

Corporate Culture and the Impact of Digital Transformation

There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]