Tag Archives: Content

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Business Growth

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

Blackburne: Essence Campaign

Contract Description: Blackburne Property Group commissioned OKMG to create their campaign visuals for the lifestyle component of their newest apartment development in Claremont, WA. The project aimed to promote the local Claremont area, showcasing local businesses, locations and activities. Images required to be captured and delivered with a range of print and web applications in […]

Marketing Videos: Avoid Yours Looking Unprofessional

marketing videos image

Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Video: Effective Ways to Dip a Toe into Video Marketing

video marketing image

Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

video marketing

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

small businesses image

Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

storyboards

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

Fortescue Metals (FMG) – Safety Content

fortescue metals safety content

Project Description: Fortescue Metals (FMG) required a Terminal Safety and Expectations guide for their Anderson Point Port in Port Hedland; OKMG was hired to assist in their safety content production. The project brief was to produce content for printed and online instructional safety guides. Instructions needed to outline the Port’s safety requirements including required documentation, […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]

University of Western Australia – Be Inspired

university of western australia - content production photo

Why were we engaged? Some people may not be aware that the University of Western Australia (UWA) is host to some of the most influential researchers in the world. In 2017, the university was seeking to expand its diverse knowledge base and aimed to recruit 50 new innovative researchers immediately to sustain the students wild imaginations. The […]

Video Production: PICA – Perth Institute of Contemporary Arts

video production image pica perth

Intro: Although often undervalued, Perth has a thriving arts and cultural scene boasting incredible talent and creativity. Operating in a niche space, Perth Institute of Contemporary Arts, aka PICA, required a way of getting their witty, alternative and often controversial voice to the public. view website Why were we engaged? Amazing things happen when creatives […]

Construction Training Fund – Construction Futures Centre

construction training fund

A trade is often an under-appreciated career. So much so that Australia will soon be in short supply if we don’t do something about it. OKMG were engaged by the Construction Training Fund as the lead creative agency to design and produce the content for the new Construction Futures Centre. How do we hero those […]

Camerich – Design Well Lived

camerich - brand strategy

Home is where the heart is. We connected with Camerich, recently re-named ‘Henri’, to develop a brand that breathes design, yet understands how we live amongst it. The Henri campaign was grounded in an understanding of the customers own civic set of experiences and how each individual acts to master the art of living well. […]

Perth Brain Centre – Discover. Connect. Achieve.

perth brain centre

“Neuroplasticity is amazing! But how does one Google search “Neuroplasticity” if they’ve never heard of it and/or don’t know what it is? That was the challenge that Perth Brain Centre faced with marketing their services.” view website Why were we engaged? With a strong, loyal customer base at their disposal, Perth Brain Centre was looking […]

Intense Health – Human Remastered

intense health human remastered brand promotion

Why were we engaged? Intense Health took on the arduous task of redefining a disenchanted ‘Health and Fitness’ industry. With a revolutionary product and rapid plans for expansion across Australia, the client needed a brand that would grow and evolve as they did. The system established by Intense Health (20 minutes of training, twice a […]

University of Western Australia – Staff Profile

UWA - promotional videos uwa staff interviews

Project Description The underlying objective of the UWA staff interviews is to recruit new researchers to UWA. With this in mind, we were required to create videos to promote the role of current researchers and the different faculties of the University. Promotional videos spanning across Arts, Business, Law and Education faculties were filmed, as well […]

Feral Brewing Co – Brewed By Instinct

feral brewing

Project Description OKMG was commissioned by lead agency Juicebox to produce the Photo and Video content for a new  brand positioning video for Feral Brewing as part of their new Brewed By Instinct Campaign. In collaboration with Juicebox Creative, we created a compelling campaign showcasing the raw and laboured process of brewing beer. The brief was to shoot a video […]

Bar Pop – Summer Events

bar pop - event coverage

Project Description As ongoing clients of OKMG, our team worked with Bar Pop to deliver their 2016/17 summer season events held at Live At The Orchard. We curated video and photography for a range of different artists, vendors and patrons. The event celebrated the local Perth community and cemented Bar Pop as a leading provider […]

CDI Group: Interior Fit-Outs

Contract Description: OKMG has an ongoing relationship with CDI Group for interior photography of their fit-outs. CDI Group is an award winning national construction and property group. Experienced wide-angle photography using focus bracketing, exposure bracketing, and image re-touching to expertly compose and deliver suitable content for award winning campaigns. Contract Timescale: Capture locations within 1-2 […]

Pink Tank Events – Miss West Coast & Miss Universe

Contract Description: Australia-wide photojournalistic coverage of all aspects of the the Miss West Coast and Miss Universe Australia tours, including: backstage, runway and presentation. Images of every contestant were taken at every stage of the event as well as key industry figures and competitors. Consistent style and quality control across every event in line with […]

Young Turks – Barbers of Distinction

Client: Young Turks is a bespoke barbershop, offering a unique experience in an underutilised market. Identifying a clear gap in the market, the team at Young Turks looked to refresh the way men view the art of grooming. view website Why were we engaged: Introducing a new business within a mature and saturated business space […]