Tag Archives: Content

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

Marketing Videos: Avoid Yours Looking Unprofessional

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Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video: Effective Ways to Dip a Toe into Video Marketing

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Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

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Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Content Marketing: 6 Essential Strategies That Drive Results

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Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]