Tag Archives: Design

Future of E-Commerce: 10 Industry Transformation Trends

How would you like to earn a portion of the four trillion dollars generated by e-commerce? Based on data from Statista Research, that’s how much revenue e-commerce merchants will be generating by 2020. Online merchants who understand the global potential of e-commerce (can you say mobile-enabled developing nations?), are poised to garner a slice of […]

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

UWA Sport – Perception Challenge Campaign

UWA Sport Laboratory Shoot

Balance. Elite. Social. Compete. UWA Sport is an organisation that firmly believes in enriching the lives of students (and others) through the range of activities, courses and programmes that it organises and endorses. Sport is often sacrificed by students venturing into a new stage of their lives, and let’s face it, there are a lot of […]

14 Website Design Mistakes Your Business May Be Making

Website Design

Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]

What is Branding and why is it so important?

Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]

Construction Training Fund – Construction Futures Centre

construction training fund

A trade is often an under-appreciated career. So much so that Australia will soon be in short supply if we don’t do something about it. OKMG were engaged by the Construction Training Fund as the lead creative agency to design and produce the content for the new Construction Futures Centre. How do we hero those […]

Camerich – Design Well Lived

camerich - brand strategy

Home is where the heart is. We connected with Camerich, recently re-named ‘Henri’, to develop a brand that breathes design, yet understands how we live amongst it. The Henri campaign was grounded in an understanding of the customers own civic set of experiences and how each individual acts to master the art of living well. […]

Perth Brain Centre – Discover. Connect. Achieve.

perth brain centre

“Neuroplasticity is amazing! But how does one Google search “Neuroplasticity” if they’ve never heard of it and/or don’t know what it is? That was the challenge that Perth Brain Centre faced with marketing their services.” view website Why were we engaged? With a strong, loyal customer base at their disposal, Perth Brain Centre was looking […]

Intense Health – Human Remastered

intense health human remastered brand promotion

Why were we engaged? Intense Health took on the arduous task of redefining a disenchanted ‘Health and Fitness’ industry. With a revolutionary product and rapid plans for expansion across Australia, the client needed a brand that would grow and evolve as they did. The system established by Intense Health (20 minutes of training, twice a […]

Mareterram – Explore Wild

Mareterram - brand content

Project Description OKMG was commissioned to create a new brand positioning video for WA based primary seafood supplier Mareterram (ASX:MTM). The objective of the video was to hero the local produce and fishery providence and to demonstrate the relationship between primary producer, straight to plate suppliers. Specifically, we showcased the sensational shark bay region from […]

Young Turks – Barbers of Distinction

Client: Young Turks is a bespoke barbershop, offering a unique experience in an underutilised market. Identifying a clear gap in the market, the team at Young Turks looked to refresh the way men view the art of grooming. view website Why were we engaged: Introducing a new business within a mature and saturated business space […]

Dimattina Coffee: Bringing WA and Bali together

Contact Description: Dimattina coffee required a series of images as part of their total company rebrand. The imagery focussed on the launch of their brand new Perth roasting warehouse and cafe, as well as their facilities in Bali. It encompassed food, interior, landscape/drone and candid ‘lifestyle’ photography. This campaign enabled the client (a coffee wholesaler […]