Tag Archives: Digital

Stolen Data – How Stolen Data Is Exploited by Hackers

stolen data

Financial crimes resulting from a data breach are just one of the many ways that criminals use stolen data. A compelling write-up by Avivah Litan, an analyst from Gartner Inc.¬†discusses the numerous ways that stolen consumer data can be used from compromised business servers. How stolen data is used by hackers: Here are four such […]

Digital Transformation – Top 10 B2B Tips for 2018

Digital Transformation can be diffitcult

Digital Transformation can be described as the re-alignment of, or, new investment in technology, processes and business models to more effectively engage digital consumers. According to Altimeter’s 2017 State of Digital Transformation report, only 37% of businesses view digital transformation as an investment in the fight against market disruption. Rather than look at digital transformation […]

How to Use Google Analytics to Improve Your Content Marketing

Business Growth

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

Cyber Security Management – 6 Trends with Deep Impact

cyber security management

The world renowned¬†Gartner Security & Risk Management Summit on September 10-11, 2018 in London will have data security analysts and business leaders discussing the main trends in cybersecurity management, an important issue given the rapidly shifting temperament of the digital milieu. Six emerging trends that both business organisation and cybersecurity leaders might want to take […]

Lead Generation: 4 Techniques You Should Be Using For B2B

lead generation image

To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

SEO Strategy: A Step-By-Step Guide

Coast of Western Australia

If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]

Backlinks: Everything You Need to Know

Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]

Digital Business – What Factors Hinder Your Transformation

digital business

The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]

Corporate Culture and the Impact of Digital Transformation

There are many definitions of corporate culture and every executive has a slightly different take on just what the term means and how best to implement its ideas. Some define corporate culture as the way things are done. Others, as the collective attitudes of an organisation. While still others see the corporate culture as a […]