Tag Archives: Marketing

Future of E-Commerce: 10 Industry Transformation Trends

How would you like to earn a portion of the four trillion dollars generated by e-commerce? Based on data from Statista Research, that’s how much revenue e-commerce merchants will be generating by 2020. Online merchants who understand the global potential of e-commerce (can you say mobile-enabled developing nations?), are poised to garner a slice of […]

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Business Growth

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

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LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Social Media Marketing: 5 Mistakes You Need To Avoid

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Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]

Marketing Videos: Avoid Yours Looking Unprofessional

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Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Video: Effective Ways to Dip a Toe into Video Marketing

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Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

video marketing

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

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Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Lead Generation: 4 Techniques You Should Be Using For B2B

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To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

SEO Strategy: A Step-By-Step Guide

Coast of Western Australia

If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]

Backlinks: Everything You Need to Know

Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]

Construction Training Fund – Construction Futures Centre

construction training fund

A trade is often an under-appreciated career. So much so that Australia will soon be in short supply if we don’t do something about it. OKMG were engaged by the Construction Training Fund as the lead creative agency to design and produce the content for the new Construction Futures Centre. How do we hero those […]

Camerich – Design Well Lived

camerich - brand strategy

Home is where the heart is. We connected with Camerich, recently re-named ‘Henri’, to develop a brand that breathes design, yet understands how we live amongst it. The Henri campaign was grounded in an understanding of the customers own civic set of experiences and how each individual acts to master the art of living well. […]

Perth Brain Centre – Discover. Connect. Achieve.

perth brain centre

“Neuroplasticity is amazing! But how does one Google search “Neuroplasticity” if they’ve never heard of it and/or don’t know what it is? That was the challenge that Perth Brain Centre faced with marketing their services.” view website Why were we engaged? With a strong, loyal customer base at their disposal, Perth Brain Centre was looking […]

Intense Health – Human Remastered

intense health human remastered brand promotion

Why were we engaged? Intense Health took on the arduous task of redefining a disenchanted ‘Health and Fitness’ industry. With a revolutionary product and rapid plans for expansion across Australia, the client needed a brand that would grow and evolve as they did. The system established by Intense Health (20 minutes of training, twice a […]

Bar Pop – Summer Events

bar pop - event coverage

Project Description As ongoing clients of OKMG, our team worked with Bar Pop to deliver their 2016/17 summer season events held at Live At The Orchard. We curated video and photography for a range of different artists, vendors and patrons. The event celebrated the local Perth community and cemented Bar Pop as a leading provider […]

CDI Group: Interior Fit-Outs

Contract Description: OKMG has an ongoing relationship with CDI Group for interior photography of their fit-outs. CDI Group is an award winning national construction and property group. Experienced wide-angle photography using focus bracketing, exposure bracketing, and image re-touching to expertly compose and deliver suitable content for award winning campaigns. Contract Timescale: Capture locations within 1-2 […]

Pink Tank Events – Miss West Coast & Miss Universe

Contract Description: Australia-wide photojournalistic coverage of all aspects of the the Miss West Coast and Miss Universe Australia tours, including: backstage, runway and presentation. Images of every contestant were taken at every stage of the event as well as key industry figures and competitors. Consistent style and quality control across every event in line with […]

Young Turks – Barbers of Distinction

Client: Young Turks is a bespoke barbershop, offering a unique experience in an underutilised market. Identifying a clear gap in the market, the team at Young Turks looked to refresh the way men view the art of grooming. view website Why were we engaged: Introducing a new business within a mature and saturated business space […]