Tag Archives: Perth

Future of E-Commerce: 10 Industry Transformation Trends

How would you like to earn a portion of the four trillion dollars generated by e-commerce? Based on data from Statista Research, that’s how much revenue e-commerce merchants will be generating by 2020. Online merchants who understand the global potential of e-commerce (can you say mobile-enabled developing nations?), are poised to garner a slice of […]

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

What Motivates Your Team?

ocean4 - background image

The English word team dates back at least into the 1550’s, when it was commonly used to refer to animals that work together under a yoke, as in oxen yoked together.  Perhaps that does not readily awaken vivid memories of life on the farm.  Nonetheless, that two massive animals bound to one another need work […]

How to Increase Innovative Output from Your Team in 4 Steps

Growth Fuels Future Business

It’s a hyper competitive world out there, and the only way to stay ahead is to change faster than everyone else. On every front there is room for innovation in products, business models, service delivery, and of course, organisation. Even a team of good individuals will falter in a bad work environment that can’t innovate. […]

UWA Sport – Perception Challenge Campaign

UWA Sport Laboratory Shoot

Balance. Elite. Social. Compete. UWA Sport is an organisation that firmly believes in enriching the lives of students (and others) through the range of activities, courses and programmes that it organises and endorses. Sport is often sacrificed by students venturing into a new stage of their lives, and let’s face it, there are a lot of […]

14 Website Design Mistakes Your Business May Be Making

Website Design

Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]

What is Branding and why is it so important?

Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Business Growth

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

10 Ways to Increase Your Business’ Growth Potential

Growth Should Support Growth

Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

5 Reasons Your Brand Is Ignored And How You Can Change That

Ignored Brand

Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

LinkedIn image

LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Social Media Marketing: 5 Mistakes You Need To Avoid

Social Media Marketing image

Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]

Marketing Videos: Avoid Yours Looking Unprofessional

marketing videos image

Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Video: Effective Ways to Dip a Toe into Video Marketing

video marketing image

Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

video marketing

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]

Small Businesses: Affordable Ways in Video Content Marketing

small businesses image

Content marketing has burst beyond the confines of articles and into the realm of videos. If you’ve got a phone or tablet, you’ve probably shared a video or two with your friends. In fact, you probably do it regularly. That fact has given rise to a different kind of content marketing, one that small businesses […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

storyboards

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Lead Generation: 4 Techniques You Should Be Using For B2B

lead generation image

To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

Task Optimisation: How to Keep Your Team at its Creative Limit

Compared to the mainly repetitive and routine jobs of the past, such as digging a ditch or packing a product, most of today’s knowledge-based work is much harder to organise and optimise for efficiency. In both startups and massive corporations, the demands on creative and innovative thinking are paramount, such as in app development, web […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

Fortescue Metals (FMG) – Safety Content

fortescue metals safety content

Project Description: Fortescue Metals (FMG) required a Terminal Safety and Expectations guide for their Anderson Point Port in Port Hedland; OKMG was hired to assist in their safety content production. The project brief was to produce content for printed and online instructional safety guides. Instructions needed to outline the Port’s safety requirements including required documentation, […]