Tag Archives: Strategy

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

What Motivates Your Team?

ocean4 - background image

The English word team dates back at least into the 1550’s, when it was commonly used to refer to animals that work together under a yoke, as in oxen yoked together.  Perhaps that does not readily awaken vivid memories of life on the farm.  Nonetheless, that two massive animals bound to one another need work […]

Digital Transformation – Top 10 B2B Tips for 2018

Digital Transformation can be diffitcult

Digital Transformation can be described as the re-alignment of, or, new investment in technology, processes and business models to more effectively engage digital consumers. According to Altimeter’s 2017 State of Digital Transformation report, only 37% of businesses view digital transformation as an investment in the fight against market disruption. Rather than look at digital transformation […]

UWA Sport – Perception Challenge Campaign

UWA Sport Laboratory Shoot

Balance. Elite. Social. Compete. UWA Sport is an organisation that firmly believes in enriching the lives of students (and others) through the range of activities, courses and programmes that it organises and endorses. Sport is often sacrificed by students venturing into a new stage of their lives, and let’s face it, there are a lot of […]

What is Branding and why is it so important?

Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

10 Ways to Increase Your Business’ Growth Potential

Growth Should Support Growth

Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

5 Reasons Your Brand Is Ignored And How You Can Change That

Ignored Brand

Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]

Blackburne: Essence Campaign

Contract Description: Blackburne Property Group commissioned OKMG to create their campaign visuals for the lifestyle component of their newest apartment development in Claremont, WA. The project aimed to promote the local Claremont area, showcasing local businesses, locations and activities. Images required to be captured and delivered with a range of print and web applications in […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

LinkedIn image

LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Storyboards: 4 Simple Steps to Creating Your First Storyboard

storyboards

If you’re planning on shooting a film or video, you might consider making a storyboard. Storyboards facilitate the filming process by mapping out your vision, providing a guide for the shots you need, and saving you time. Some filmmakers, like the great Clint Eastwood, prefer to skip the storyboard, but you’re no Clint Eastwood, so […]

Lead Generation: 4 Techniques You Should Be Using For B2B

lead generation image

To grow a successful B2B business, you need to be consistently attracting new leads and converting them into customers. With the mass amounts of information available online, it can be difficult to grab your audience’s attention and hold it long enough to get them into your sales funnel. Running a B2B business introduces new complications […]

Content Marketing: 6 Essential Strategies That Drive Results

content marketing

Successful content marketing can be assessed on three core metrics: how relevant your content is to your target audience; how engaging is your content; and how many readers/viewers/customers respond to your call-to-action. The aim of content marketing is to elicit a response to your call-to-action. But note how each element is dependent on the one before […]

SEO Strategy: A Step-By-Step Guide

Coast of Western Australia

If you run an online business or have a website for your company, you probably have heard about search engine optimization (SEO). As one of the most powerful strategies for getting new visitors to your website, search engine optimization allows you to reach the millions of users who turn to search engines each and every […]

Backlinks: Everything You Need to Know

Creating a great SEO strategy takes many different pieces. While it may seem like there is always another element you need to include, each is essential for ensuring you rank as highly as possible on a search engine results page. Unfortunately, some of those critical components seem to get swept under the rug. While you […]

Repurposing Content: How To Revitalise Your Marketing Strategy

How Repurposing Content Can Revitalize Your Marketing Strategy Content acts as the foundation of all the marketing you do online. As the base of any social media campaign or search engine optimization strategy, the content you create needs to connect with your target audience. However, sometimes it doesn’t have as big of an impact as […]

Digital Business – What Factors Hinder Your Transformation

digital business

The 2018 series of Gartner Symposium/ITxpo will be held on the Gold Coast this year in Australia at the end of October. The conference intends to present valuable insights into the challenges of building or transforming a digital business. Below are six topics that will be addressed at the conference. These can be considered when […]

University of Western Australia – Be Inspired

university of western australia - content production photo

Why were we engaged? Some people may not be aware that the University of Western Australia (UWA) is host to some of the most influential researchers in the world. In 2017, the university was seeking to expand its diverse knowledge base and aimed to recruit 50 new innovative researchers immediately to sustain the students wild imaginations. The […]

Woodside – Stronger Communities Campaign

woodside - stronger communities

Project Description Creative agency Juicebox sought to communicate and promote Woodsides’ Social Performance partners in the West Australian community. OKMG were engaged to produce photo and video production services. The brief was to create a series of engaging portraits of members from organisations. These organisations were known to benefit the community with the help of Woodside. The project aimed to hero […]

Construction Training Fund – Construction Futures Centre

construction training fund

A trade is often an under-appreciated career. So much so that Australia will soon be in short supply if we don’t do something about it. OKMG were engaged by the Construction Training Fund as the lead creative agency to design and produce the content for the new Construction Futures Centre. How do we hero those […]

Camerich – Design Well Lived

camerich - brand strategy

Home is where the heart is. We connected with Camerich, recently re-named ‘Henri’, to develop a brand that breathes design, yet understands how we live amongst it. The Henri campaign was grounded in an understanding of the customers own civic set of experiences and how each individual acts to master the art of living well. […]

Perth Brain Centre – Discover. Connect. Achieve.

perth brain centre

“Neuroplasticity is amazing! But how does one Google search “Neuroplasticity” if they’ve never heard of it and/or don’t know what it is? That was the challenge that Perth Brain Centre faced with marketing their services.” view website Why were we engaged? With a strong, loyal customer base at their disposal, Perth Brain Centre was looking […]

Intense Health – Human Remastered

intense health human remastered brand promotion

Why were we engaged? Intense Health took on the arduous task of redefining a disenchanted ‘Health and Fitness’ industry. With a revolutionary product and rapid plans for expansion across Australia, the client needed a brand that would grow and evolve as they did. The system established by Intense Health (20 minutes of training, twice a […]