Tailored investment and development strategies.
Capital Property Advisory has established their reputation as specialists in property acquisition and development. Although providing superior property services, the CPA brand fell into the trap of industry cliches. CPA required a brand and digital presence that more accurately reflected their offering and ensured that CPA would stand out in the crowd.
Strategy | Marketing | Creative | Digital
Perth’s highest-rated property acquisition and development specialist.
Looking to the industry, it became increasingly clear that the same graphic devices have been repurposed by different brands. Our challenge was to design a visual identity that embodied the culture and service offering of CPA to confidently stand alone.
Abstracting the core services of the brand, OKMG worked to design a logo device with a custom colour palette that was modern, optimistic and distinctively strong. The refreshed brand identity has been carried across all CPA collateral.
Using brand identity to distinguish service.
To accompany the new brand identity, OKMG designed and built the custom CPA website. The new website was designed for simplicity, focusing on quality of service and providing potential customers with concise information and a clear call to action.