Introducing Boogie's in style.
Dollar Shave Club completely disrupted the grooming industry and fast became the spokesperson for male self care. Their brand is centred around authentic experiences for the everyday man, giving customers everything they need and nothing more. DSC required six entertaining yet emotive 'how-to' image series to accompany the launch of their new product range, 'Boogie's'.
Creative | Photography
An authentic campaign to carry DSC across boarders.
Dollar Shave Club engaged OKMG to style and produce hero campaign imagery that would introduce their new product range, Boogie’s, to the DSC market. Working within the guidelines of a global consumer brand, OKMG established a conceptual direction that would give Boogie’s its own individual identity.
Corresponding with LA and Sydney DSC offices, OKMG sought talent, styled and captured six product narratives to personify each Boogie’s product.