Expanding Your Horizons.
Established in Commercial Property Management, PIR Group were looking to expand into a Residential offering. OKMG began by assisting PIR to challenge their own perception of property with a new brand name and identity, elevating the newly Lever Property into the space of asset investment management.
Strategy | Marketing | Creative | Digital
Value Chain Analysis | Digital Maturity Analysis
Expand your horizons and take control of your property assets as an opportunity for leveraged portfolio growth.
Operating in a mature and saturated property industry, PIR Group were looking to expand into the Residential Property Management space. OKMG’s challenge was to facilitate this expansion whilst ensuring the core business offering would not be jeopardised.
Rejecting the clear industry division of commercial and residential, we knew PIR Group could provide more value if they shifted client’s understanding of property investments to a portfolio mindset across an individuals entire balance sheet with sensible levels of leverage and a keen focus on achieving growth.
Through a series of strategic leadership workshops OKMG's directors worked with PIR Group owners to get clear on the value drivers of the existing business to ensure there was owner alignment and a unified company vision. Our collaborative workshops were tailored to ensure that a strategic expansion of service offering would be given the best chance of generating new free cash flows for the business. To facilitate this expansion into the residential sector, we had to assist PIR Group transcend their association with Commercial Property
To facilitate an expansion into the residential sector, we had to assist PIR Group transcend their association with Commercial Property. From our strategy process it was clear that the existing brand name lacked the cut through required to connect with new clients. OKMG worked with PIR Group to confidently select the brand name Lever Property, encompassing their strategic approach to leverage all property assets as an opportunity for growth.
Expanding Property Horizons
Our communication strategy revolves around the brand ethos of assisting clients to expand their property horizons. This brand message tailored by OKMG looks beyond specific service offerings to embody Lever Property’s purpose of providing clients with a strong assured base, so they can concentrate on the horizons ahead. This brand message has been proliferated through all branded collateral.