Australia-wide photojournalistic coverage of all aspects of the the Miss West Coast and Miss Universe Australia tours, including: backstage, runway and presentation.
Images of every contestant were taken at every stage of the event as well as key industry figures and competitors. Consistent style and quality control across every event in line with the Pink Tank Events brand.
Activating similar target market by aspirational imagery.
1-2 photographers, 4+ hours at each event over a 3-week tour. Processed selection to be delivered for media release morning after each event, and final album within 48 hours.
All objectives met in all stages and all photographers were arranged (sourced, briefed, accreditation and logistics sorted) in five different states.