A multinational business with a global reach.


Primero Group Ltd (ASX: PGX) is a vertically integrated engineering group that specialise in the design, construction and operation of global resource projects.

Since 2011, Primero has grown 700+ global employees, delivering projects in over ten different countries spanning five continents. The company’s rapid growth and international footprint is testament to their growing reputation for delivering quality outcomes and honouring our commitments in full, on time.

OKMG has been working closely with Primero since 2018 to design brand collateral and maintain their website in compliance with ASX standards. With the opening of 2020, it was time to elevate their website to reflect the company’s rapid growth and international footprint.

Digital | Creative | Website

A vertically integrated engineering group that specialise in the design, construction and operation of global resource projects.


Industry Challenges & Opportunities

In an increasingly competitive landscape, Primero has met the challenges of global expansion head on, continuing to win and deliver on a variety of minerals, energy & non-infrastructure projects. With multiple new project opportunities and tender submissions on the horizon, Primero’s digital presence needed to reflect their current services, projects and company profile to clients, investors and future stakeholders.

Strategic Approach

The successful design of a refreshed home page & projects page inspired a complete ground-up wordpress website rebuild. Working closely with the business development manager, our designers and developers were tasked to produce a new website twice as good in half the time. Our approach was to design pixel-perfect interactive mockups to be 100% approved before moving to an expressed development stage. This would allow us to present a site that would be signed off by management in the shortest time possible

primero website on iphne

The design and development experience with Andy and various members of the team was certainly positive, beyond which they’re to be commended for the patience they demonstrated throughout our web rejuvenation process. They demonstrated a great deal of flexibility while we wrestled with these challenges to design and built what ultimately became a fantastic site.

Max Piirto, Business Development Manager

Website Design & Development

  • Creative workshops for wireframing & page design.
  • Use of HIVO for project management, time tracking, storage of copy, images & version control.
  • Design of new theme & brand collateral.
  • Design of 30+ website pages as interactive Adobe XD mockups.
  • Design of 30+ project case studies.
  • Development of approved interactive mockups.
  • Express 4 week build time at company’s request.
  • Presentation of private staging URL to management team.
  • Peer review & pre-launch checklist
  • Feedback & revisions to site launch in further 2 weeks.
  • Preparations for a custom French translation sub-site.


Pulling together a site of this scale in such a short time frame is a huge challenge. But the end result shows what can be done with solid planning and adapting to challenges as required.

We look forward to expanding the newly-built platform with more of ongoing projects and a Canadian-French translation in the not too distant future.

Check out the website here: www.primero.com.au