Young Turks – Barbers of Distinction

Client:

Young Turks is a bespoke barbershop, offering a unique experience in an underutilised market. Identifying a clear gap in the market, the team at Young Turks looked to refresh the way men view the art of grooming.
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Why were we engaged:

Introducing a new business within a mature and saturated business space of Male Hair Specialists requires a distinctive brand image. With specific attention to experiential details for customers, Young Turks required an image that would resonate with a new audience.

Our Solution:

Looking outside of the immediate industry for inspiration, we produced a visual brand that embodied, ‘the confident new kids on the block’. In homage to the eclectic staff, the edgy yet strong graphic treatment has made a mark as a cut above the rest.

FMG still images
FMG still images