Young Turks is a bespoke barbershop, offering a unique experience in an underutilised market. Identifying a clear gap in the market, the team at Young Turks looked to refresh the way men view the art of grooming.
Why were we engaged:
Introducing a new business within a mature and saturated business space of Male Hair Specialists requires a distinctive brand image. With specific attention to experiential details for customers, Young Turks required an image that would resonate with a new audience.
Looking outside of the immediate industry for inspiration, we produced a visual brand that embodied, ‘the confident new kids on the block’. In homage to the eclectic staff, the edgy yet strong graphic treatment has made a mark as a cut above the rest.