OKMG collaborates with a wide variety of people who work across a diverse landscape of brands and industry verticals. We consider our clients as partners and together we conceptualise and develop creative ideas that are disruptive, designed to create value, and make a lasting impact. Below is a selection of our latest work.

Case Studies

OKMG transforms companies and manufactures value by designing digital experiences that are driven by creativity and have concrete foundations in technology, data, and organisational strategy. With a team comprised of leaders, disruptors, strategists, innovators, designers, tech nerds and creatives, it only makes sense to share a snippet of our collective mind.

Articles

How to Improve Your SEO with Internal Linking

There are approximately 200 elements to the Google algorithm, and yet, most of the focus of SEO is on external link building. To gain a consistent ranking, focusing on a broad range of factors is vital. A component that is not often discussed is internal linking. Building links between pages is essential for on-site optimisation, […]

Future of E-Commerce: 10 Industry Transformation Trends

How would you like to earn a portion of the four trillion dollars generated by e-commerce? Based on data from Statista Research, that’s how much revenue e-commerce merchants will be generating by 2020. Online merchants who understand the global potential of e-commerce (can you say mobile-enabled developing nations?), are poised to garner a slice of […]

Brand Story: How to Turn Your Brand into a Legend

A brand without a story is barely a brand at all. Brand stories help customers see themselves in your product; they let customers fit your brand into their own inner narrative. But picking a great brand story is easier said than done. Not only does it have to connect emotionally with customers, but it also […]

What Motivates Your Team?

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The English word team dates back at least into the 1550’s, when it was commonly used to refer to animals that work together under a yoke, as in oxen yoked together.  Perhaps that does not readily awaken vivid memories of life on the farm.  Nonetheless, that two massive animals bound to one another need work […]

How to Increase Innovative Output from Your Team in 4 Steps

Growth Fuels Future Business

It’s a hyper competitive world out there, and the only way to stay ahead is to change faster than everyone else. On every front there is room for innovation in products, business models, service delivery, and of course, organisation. Even a team of good individuals will falter in a bad work environment that can’t innovate. […]

Stolen Data – How Stolen Data Is Exploited by Hackers

stolen data

Financial crimes resulting from a data breach are just one of the many ways that criminals use stolen data. A compelling write-up by Avivah Litan, an analyst from Gartner Inc. discusses the numerous ways that stolen consumer data can be used from compromised business servers. How stolen data is used by hackers: Here are four such […]

Digital Transformation – Top 10 B2B Tips for 2018

Digital Transformation can be diffitcult

Digital Transformation can be described as the re-alignment of, or, new investment in technology, processes and business models to more effectively engage digital consumers. According to Altimeter’s 2017 State of Digital Transformation report, only 37% of businesses view digital transformation as an investment in the fight against market disruption. Rather than look at digital transformation […]

14 Website Design Mistakes Your Business May Be Making

Website Design

Website Design Is Important Most businesses, regardless of size, will reach a point where they feel like they are beyond the website design stage of their online marketing efforts. They are reaching out into blogging, social media, email, and other channels to distribute their message and give little thought to their company website. It is […]

What is Branding and why is it so important?

Whether you are a serial entrepreneur fleshing out your latest bright idea, a new business owner striking out on your own after a lifetime of corporate drudgery, or a long-time shop owner ready to try something new. The right brand can make or break your business. Brand identity is more important than ever, and modern […]

The Complete Guide to Developing a Content Marketing Strategy from Scratch

When trying to market your business online, your content is the most important thing you can invest in. As the foundation that all your other strategies will build on, your content needs to be interesting, relevant and appealing to your target audience. When you have great content, your SEO strategy, social media strategy, and other […]

How to Use Google Analytics to Improve Your Content Marketing

Business Growth

Content marketing is one of the most important strategies for promoting a business online. Because your content acts as the foundation for all your other marketing techniques and tactics, you need to ensure you’re creating pieces that your target audience will want to read and view.   Unfortunately, with the mass amount of content available […]

10 Ways to Increase Your Business’ Growth Potential

Growth Should Support Growth

Wanting to build a successful business and actually doing so are two very different things. There are many “wantrepreneurs” who have lofty dreams and many entrepreneurs who aren’t able to achieve the levels of success they hoped for. Whether it is a failure to find product/market fit or a current lack of the necessary business […]

6 Essential Content Marketing Strategies for Long-Tail Engagement

When done right, content marketing creates long-term engagement, trust, and loyalty among potential customers. Many businesses have a hard time grasping the basics of content marketing. Unlike most traditional marketing, content marketing doesn’t directly sell, and its value can be hard to analyze. Many content-marketing guides rely on a search engine and keywords strategies to […]

5 Reasons Your Brand Is Ignored And How You Can Change That

Ignored Brand

Your Brand Represents You, Your Employees And Your Stakeholders Bringing attention to your brand is crucial for growing online. With the mass amount of information and content competing for your customers’ attention, it can be difficult to continually grab it. If you’re not properly able to catch your audience’s eye, you’ll never be able to […]

Cyber Security Management – 6 Trends with Deep Impact

cyber security management

The world renowned Gartner Security & Risk Management Summit on September 10-11, 2018 in London will have data security analysts and business leaders discussing the main trends in cybersecurity management, an important issue given the rapidly shifting temperament of the digital milieu. Six emerging trends that both business organisation and cybersecurity leaders might want to take […]

Innovative Idea? Being First to Market Isn’t Always a Good Thing

Many business owners assume that being the first to market with an innovative product or idea will win. Get those early customer conversions and let it spread as quickly as possible and your company will be ahead forever. The history of innovation shows that the opposite is just as likely. Unless the new product is […]

LinkedIn Marketing: 10 Distressingly Common Marketing Mistakes

LinkedIn image

LinkedIn is the go-to social media platform for companies that cater to professionals and the professionally minded. If you want to get people in a specific industry, you don’t go to Twitter or Facebook; you hit LinkedIn. It’s gone from looking like a flavour-of-the-month platform to a legitimate social media network. And just like any […]

Social Media Marketing: 5 Mistakes You Need To Avoid

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Social media marketing is still a relatively new area of the business world, so it’s no surprise that it’s sometimes poorly understood. There’s plenty of information floating around about how businesses should use social media. Much of it based on anecdotal experience rather than actual data. This results in social media marketing techniques that don’t […]

Marketing Videos: Avoid Yours Looking Unprofessional

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Video is one of the most powerful marketing tools available, with developments in technology, it’s becoming more and more accessible. But don’t assume that all video is good video. Unprofessional content can do a lot of damage to the image of your company. Avoid making these rookie errors to ensure you get the most out […]

Video Marketing: The Key Advantages in Strategy

video marketing

If you want to create a powerful presence online, there are many reasons to include video marketing as part of your overall strategy. Video has been getting more and more popular since the emergence of YouTube and other popular video sites. This is not a mere passing fad, but a trend that only promises to […]

Video: Effective Ways to Dip a Toe into Video Marketing

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Visit any marketing industry website and it’s clear that video is this year’s hottest game in town. It’s easy to see why. Mobile technology means consumers have unprecedented access to video viewing. Studies repeatedly show that they make full use of this option. Youtube alone accounts for over half a billion hours of playback every […]

Video Marketing: 10 Amazing Benefits You Need to Know

video marketing

Are you using video to promote your business’s products, services and brand? Statistics show that approximately 74 percent of all internet traffic comes from online videos. With the smartphone technology improving and broadband internet access expanding, experts predict this number will grow even higher in the near future. As a business owner, you can capitalise […]