How to create a custom page in Shopify

Creating a custom page in Shopify allows you to tailor your online store to meet your specific needs. Whether you want to add new content, create a landing page, or showcase your products in a unique way, custom pages can help you achieve your goals. In this guide, we will walk you through the process of creating a custom page in Shopify, from understanding the basics to advanced customisation options.

Understanding the Basics of Shopify Custom Pages

A custom page in Shopify is an additional page that you can create on your online store to display custom content. Unlike standard product pages or blog posts, custom pages allow you to create unique layouts and add custom HTML and CSS. This gives you more flexibility in design and functionality. Whether you are a beginner or an experienced Shopify user, understanding the basics of custom pages is essential.

What is a Custom Page in Shopify?

A custom page in Shopify is a standalone page that you can create outside of the standard product catalog or blog section. It allows you to showcase content, such as information about your brand, company history, contact details, or any other custom content you wish to include. Custom pages can be accessed through navigation menus, linked within other pages or blog posts, or used as landing pages for marketing campaigns.

Why You Might Need a Custom Page

There are various reasons why you might want to create a custom page in Shopify. Some common use cases include:

1. Creating an About Us page to share your brand story and values with your customers
2. Showcasing testimonials or reviews to build trust with potential customers
3. Adding a custom landing page for a specific marketing campaign or promotion
4. Creating a dedicated FAQ page to address common customer questions
5. Building a contact page with a form to encourage customer inquiries
6. Adding a page for terms of service or privacy policy to meet legal requirements

Let's delve deeper into each of these use cases:

About Us Page

An About Us page is a great way to introduce your brand to customers. You can share the story behind your business, your mission and values, and what sets you apart from your competitors. Including high-quality images and engaging content can help create a connection with your audience and build trust.

Testimonials and Reviews

Displaying testimonials and reviews from satisfied customers can be a powerful tool to build trust and credibility. You can showcase positive feedback and ratings to demonstrate the quality of your products or services. Including customer photos or videos can add a personal touch and make the testimonials more relatable.

Custom Landing Pages

A custom landing page can be created specifically for a marketing campaign or promotion. It allows you to design a page tailored to the campaign's theme or message. You can include compelling visuals, persuasive copy, and clear call-to-action buttons to encourage visitors to take the desired action, such as making a purchase or signing up for a newsletter.

FAQ Page

An FAQ page is an effective way to address common customer questions and provide helpful information. By anticipating and answering potential queries, you can save time for both your customers and your support team. Organize the FAQs into categories or sections to make it easy for visitors to find the information they need.

Contact Page

A contact page is essential for providing a way for customers to get in touch with you. Including a contact form allows visitors to send inquiries or feedback directly from your website. You can also provide alternative contact methods, such as phone numbers or email addresses, for those who prefer different communication channels.

Terms of Service and Privacy Policy

Meeting legal requirements is crucial for any online business. Adding dedicated pages for terms of service and privacy policy ensures that you comply with regulations and protect your customers' data. Clearly outline your policies and provide links to these pages in your website footer to make them easily accessible.

By utilizing custom pages in Shopify, you can enhance your online store's functionality and create a unique browsing experience for your customers. Whether it's sharing your brand story, addressing customer concerns, or promoting special offers, custom pages offer endless possibilities for customization and engagement.

Preparing to Create Your Custom Page

Before you start creating your custom page in Shopify, there are a few key steps to consider to ensure a smooth process.

Gathering Your Content

The first step is to gather all the necessary content for your custom page. This includes text, images, videos, and any other media elements you plan to include. Having your content ready beforehand will make the creation process much more efficient and organised.

Planning Your Page Layout

Next, you should plan the layout of your custom page. Consider how you want to structure the content, where you want to place images or videos, and how you want to style the page. Sketching out a rough outline or wireframe can be helpful in visualising the final result.

Step-by-Step Guide to Creating a Custom Page

Now that you have gathered your content and planned your page layout, let's dive into the step-by-step process of creating a custom page in Shopify.

Accessing Your Shopify Admin Panel

To get started, log in to your Shopify account and navigate to your Admin panel. This is where you can manage all aspects of your online store, including adding and editing pages.

Navigating to the Pages Section

Once you are in the Shopify Admin panel, locate and click on the "Online Store" option in the sidebar. From there, select "Pages" to access the pages section.

Adding a New Page

In the pages section, click on the "Add page" button to create a new custom page. Give your page a descriptive title and enter your desired URL. You can also choose whether you want to publish the page immediately or save it as a draft for later.

Customising Your Page Content

With your new page created, it's time to start customising the content. Shopify provides a user-friendly editor that allows you to add text, images, videos, and other media elements. Use the editor to format your text, apply headings, add links, and make your page visually appealing.

Setting Your Page Visibility

Once you are satisfied with your page content, it's important to set the page visibility. You can choose to publish the page and make it visible to your customers, or you can hide it from navigation menus and only access it through direct links. Select the option that aligns with your goals for the custom page.

Advanced Customisation Options

If you have experience with HTML and CSS, you can take your custom page to the next level by adding additional customisation. Shopify allows you to add custom HTML and CSS to your pages, giving you full control over the design and functionality. This opens up endless possibilities for creating unique and visually stunning custom pages.

Using HTML and CSS for Further Customisation

To add custom HTML and CSS to your custom page, navigate to the "Edit HTML/CSS" section in your Shopify Admin panel. From there, locate the file that corresponds to your custom page and add your desired code. Be sure to test your changes thoroughly to ensure everything displays correctly.

Adding Images and Videos to Your Page

In addition to adding regular content, you can enhance your custom page by including images and videos. Shopify allows you to upload media files directly or embed content from popular platforms, such as YouTube or Vimeo. This can help you create visually engaging and interactive pages for your customers.

Creating a custom page in Shopify is a powerful way to differentiate your online store and provide a unique experience for your customers. By following the step-by-step guide and utilising advanced customisation options, you can create stunning custom pages that effectively communicate your brand's message and drive conversions. Start exploring the possibilities and elevate your Shopify store to new heights.