Edith Cowan College

Creative
Marketing

Edith Cowan College (ECC), a pathway college for Edith Cowan University. The international education market is a highly competitive industry and it has become imperative to stand out from the crowd.

Edith Cowan College

OKMG was engaged in early 2019 to conceptualise and produce a mini web series for Edith Cowan College.

The purpose of the web series was to showcase ‘the vibe’ of student life on ECC’s campus, in a unique way by creating relatable and enjoyable video content that a younger and vastly diverse student audience would find engaging and whilst remaining informative and educational.

OKMG accurately captured campus life at ECC in 12 highly engaging web series episodes, covering topics that aimed to inform such as the shift to virtual learning in the wake of COVID-19 and to entertain covering everything from Halloween to exam stress. We ensured that there was a constant balance between scripted and candid moments within the series to really give international prospective students a taste of attending university within Australia.

The Buzz, your guide to campus life.

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