Prosser Built
OKMG refined Prosser Built's brand and online identity, creating distinct yet cohesive user experiences for their growing business.
Prosser Built is a multi-disciplined builder based in Bunbury, Western Australia. They are widely known for their unified team and selective, bespoke approach to commercial and architectural projects. OKMG was engaged to refresh the brand and to clearly differentiate its Home and Commercial sectors, ensuring the branding consistently reflected its core values throughout the sales process of both businesses. The initiative entailed a comprehensive audit of their web content, brand, and collateral. This process included revising logo variations, exploring custom fonts, and revising the colour palette to distinguish between the Home and Commercial sectors. Additionally, the project involved creating a comprehensive brand guide, custom capability statements, brochure templates, and website mockups for rollout. With an emphasis on enhancing professional appearance reflecting the progressive youth of the company, the project aimed to increase qualified enquiries, brand awareness, and client engagement, ultimately leading to an increased uptake of new projects.