Stirling Capital
Stirling Capital came to OKMG looking for content for their newest inner-city project, Verdant Apartments. This $80M, energy-efficient, green living apartment complex was an exciting step forward for Perth.
OKMG was engaged to create and capture a realistic narrative that resonated with a ‘new type’ of Perth, showing the inner city lifestyle and promoting shared living while highlighting the buildings unique features.
More traditional property developments focus the completion content primarily on the building and the quality of its finishes. With Verdant, we put the lifestyle front and centre and let the building speak for itself.
Wanting a deeper understanding of the desired clientele, developing a situational analysis to create personas of our target audience. From this insight we approached this project with a strong narrative approach, creating multiple characters, lifestyles and storylines; curating content to have an emotive engagement with the audience.
The result of this project was aspirational pieces of videography. ‘Stay & Play in the City’ - where convenience is commonplace and freedom of choice is endless, this is city living, re-imagined.
