UWA Sport

UWA Sport require annual brochures that would engage with students at all sporting levels to get active. Confident that those already interested in sport would engage with their services, UWA Sport were looking to connect with those a little less likely to get involved and encourage them to see sport differently.

Our design work for UWA Sport had to balance the established and prestigious UWA brand whilst resonating with the interests of young university students. Identifying a positive intersection between sport, academia and community, it became clear that the motivations of students carried across all activities.

To bring this concept to life, we developed a confident brochure that effectively communicated the range of services available, highlighting alternative sports or activities such as yoga to engage with a broader audience.

Aligning with the broader UWA brand elements, we created a custom style guide, producing a stronger visual identity to provide UWA Sport a stronger and more relevant voice within the academic market.

Combining iconic hero photography and supporting graphic devices we were able to capture the full UWA Sport experience, going beyond the services and into the welcoming community that is a direct result of participating in social sports. Through this we were able to successfully communicate in a more relevant way and have a more lasting impact on the audience, driving more engagement to the UWA Sport brand.

Whether training for gold or looking for a new skill, see sport differently.