The Heart Foundation
The Heart Foundation is a global non-profit organization committed to improving cardiovascular health, funding lifesaving research, and educating the public about heart disease and its prevention.
OKMG worked with The Heart Foundation to create a vibrant, engaging, and insightful video series that utilised professional and compelling storytelling as well as visual metaphors, animations and in person interviews to underscore the importance of maintaining an active and healthy lifestyle as we age.
The healthy active ageing animated video depicts different animated characters at various stages of life, demonstrating how consistent physical activity, balanced nutrition, regular medical checkups, and mental wellness practices can contribute to heart health and overall wellbeing.
The animation style is bright and lively, using approachable, relatable ‘stick figures’ to convey scientific information in an accessible way. The video also included practical tips for integrating heart-healthy habits into everyday routines, making it not just informative but directly actionable for viewers of all ages.
