Cottesloe Village
Nestled within the leafy beachside suburb of Cottesloe lies the vibrant Cottesloe Village. An open-plan mecca for shopping, eating and socialising, Cottesloe Village needed to attract a larger audience through engaging promotional material, capturing the essence of Cottesloe.
OKMG was engaged for a full brand and communications strategy including building campaigns to promote Cottesloe Village’s annual events.
Despite being well known to those within the area, there was a lack of pull when promoting events taking place in the village. OKMG expanded upon the existing potential of Cottesloe Village to create a stronger brand identity to increase public awareness, cultivating a visceral relationship between the audience and Cottesloe Village.
Designing and developing more consistent collateral as a solid foundation to build on each year, was a key component in our brand and communications strategy to structure campaigns promoting organised annual events, including the Cottesloe Village Street Party; achieved through eye-catching print and out-of-home assets as well as through far-reaching digital channels.
OKMG is entering the second year of engagement with Cottesloe Village, excited to support a vibrant community organisation, at the heart of one of Perth’s most well known suburbs.
