StudyPerth

StudyPerth is the first point of contact for a majority of international students looking to make the move to Perth. With such a diverse audience to consider, the complexity of each region having its own culture played a huge part in the planning of this project.

The visual content had to be engaging and dynamic while also flexible enough to be used for a variety of end products, for a global market.

OKMG was engaged to curate content promoting StudyPerth including, casting, scouting locations, production and delivery of the content. 10 international students were selected as brand ambassadors, ensuring each student from a different international region. Locations were chosen to reflect a genuine Perth student’s lifestyle, focusing on both Perth’s universities or TAFE campuses, as well as life off-campus.

This vast library of royalty-free content is stored on HIVO, available for future use across the StudyPerth membership network; including all major universities, bridging and training institutions around Perth.