WiTi
WiTi is a fast-growing, industry leading Anti-Theft solution for your caravan, camper trailer or tradie trailer. With a focus on facilitating an effortless customer experience, the company has grown to be a security must-have on every adventure.
WiTi has developed the world's first Anti-Theft wireless towing technology, allowing travellers to 'Journey Simply', focusing on their adventure and carefree from worries around the security of their vehicle.
OKMG was engaged to assist WiTi in rolling out their brand in the lead up to launch their products in a favourite Australian fishing and camping store. Through the collaborative Brand Discovery workshop, we discussed the increase of travel in the Australian outback, primarily due to Covid-19 restricting holiday plans.
We advised a refinement of their existing brand to ensure that WiTi would stand out when competing against other brands in-store, owning their position in the travel security market. Maintaining original elements of their brand, we elevated their visual identity to a clean and mature brand that accurately reflects their innovative technology.
We applied the updated WiTi brand across both their website and packaging, one that is instantaneously recognisable in-store, backed by a strong e-commerce presence as they embark on this next chapter of growth.
