Curtin College

Curtin College aimed to revitalise its brand for international student recruitment, targeting Gen Z graduates and mature students. The campaign sought to increase awareness, engagement, and enrolments, ensuring consistent messaging across markets.

We identified Curtin's Unique Value Proposition: a premium pathway to Curtin University with smaller classes, more support, and a flexible learning model in a well-managed COVID-19 city.

Our strategy addressed audience triggers, leading to the development of two creative concepts. The chosen concept was executed with targeted messaging, calls to action, and multimedia production, resulting in a suite of digital marketing assets.