Jhye Richardson

OKMG collaborated with cricketer Jhye Richardson (JAR) to create a distinct brand identity and a responsive website that reflects his dynamic career and personal interests. The project began with a focused brand exercise, developing a logo that embodied Richardson's youthful and approachable nature, alongside a comprehensive colour palette and typography selection. We then designed an engaging and interactive website representing Jhye Richardson's personal profile, current player statistics, career highlights and latest news stories. The development phase used webflow as the CMS of choice, with a custom csv upload feature, updatable interactive timeline features, dynamic post and editable plyaing schedule accordians, ensuring that his team can easily make changes to keep his digital profile up to date. The final website effectively captures Jhye Richardson's journey, from his rise in Australian cricket to his passions beyond the sport, delivering a platform that resonates with his audience and supports his ongoing brand growth.