Busselton Jetty Swim
The Busselton Jetty Swim is an iconic, annual swimming event that draws locals and tourists to the recently re-developed foreshore. OKMG has proudly participated as a media partner in this iconic event for the last 5 years.
Each year, the Busselton Jetty Swim attracts thousands of people eager to participate in the annual swim. The jetty itself is the longest wooden piled jetty in the Southern Hemisphere, bringing on logistical challenges for content, not to mention the multiple categories of the swimming events.
With so much happening at once, it requires a prepared content team to be ready for the exposure to the elements and ensuring to be in the right place at the right time.
Over the 5 years of capturing the monumental Busselton Jetty Swim, the OKMG team have perfected our approach to the event. Through meticulous planning and agility, we consistently capture the incredible atmosphere and inspirational moments of this event; down to the last detail, from the swims to interviews to the crowd.
The content is then distributed both as TVCs and across social media platforms, creating further awareness of an event that generates massive community engagement.
