HBF

The objective was to create digital content that resonated with members during flu season. As content around the flu often involves negative messaging, we instead opted for a more entertaining yet still educational, placing HBF as a more progressive health provider.

We designed a series of engaging branded animations that used relatable human behaviours, encouraging our audience to learn more about their cover. This messaging was supported through simple and informative infographics, empowering HBF members to make the most of their health insurance.

Through the creative and engaging content created we successfully distributed these pieces across numerous digital platforms. The content covered areas from Flu Season, Scooter Safety to Kids Dental Limits.

This content provided for a far more relatable and effective format of distributing health content to a broader audience, as consumers actively enquired about membership cover in social media comments prompted by educational content.