Proudly supporting Pride WA.
In early 2019, OKMG partnered with Pride WA to provide PR, marketing and sponsorship services for the volunteer organisation and it’s premier event PrideFEST. The annual month-long festival provides a platform for WA’s sexually and gender diverse community to celebrate and share their fabulous art and culture with the entire state.
Strategy | Digital | Creative | Marketing | Sponsorship | PR | Website | Radio | Outdoor
OKMG are extremely proud to support Pride WA in celebrating 30 years of art, culture and social equity.
PrideFEST Theme Honours Proud History
The PrideFEST 2019 theme is Reflect: Heroes, Community, Identity, Love.
This theme was chosen to honour the heroes who started the pride movement in WA with the demonstration on the steps of Parliament House to decriminalise homosexuality in 1989.
It was a galvanizing moment of courage and determination during the hysteria of the AIDS crisis that formalised the Pride WA community. Over the last 30 years Pride WA has evolved to develop a modern identity as the peak LGBTQI+ arts and cultural organisation in the state. More recently, the legalisation of marriage equality was a key victory for the broader community, with every electorate in Western Australia voting yes to love.
However, it’s equally important to reflect on where we can still improve; to assist those in our community who are still vulnerable and face discrimination simply for being who they are or for who they love.
The entire team at OKMG are so very proud to be able to support and represent this cause.
Over the next three years OKMG will be responsible for:
- Refining and expanding the the Pride WA brand identity
- Re-building and maintaining the Pride WA website
- Designing new PrideFEST branding for each year’s festival
- Developing a comprehensive marketing and public relations strategy
- Developing media kit, relationships and contacts
- Managing all existing and onboarding new sponsorship relationships.
- Negotiating media partnerships and working with TV, radio and broadcast partners.
- Identify & engage with influencers and marketing collaboration opportunities.
About PrideFEST 2019
PrideFEST officially commences Saturday 2nd November with Fairday in Hyde Park. This family focused event brings together the entire spectrum of the LGBTQI+ community in a laid back environment with stalls, rides and activities for all.
The climax of the PrideFEST celebrations will be on Saturday 30th November with the 29th annual Perth Pride Parade. This year the parade will circle through Northbridge and culminate with the Francis Street Festival as the official closing event.
Registrations are now open for art shows, performances and community events to officially join the month long PrideFEST calendar which will be announced at the PrideFEST Launch Event on 2nd October at the State Theatre Centre.
How to Get Involved
To find out how you or your organisation can get involved with Pride WA please get in touch with our team. There are tailored opportunities to help you show your pride and to engage with the local LGBTQI+ community in a meaningful way.