4Farmers

4Farmers is an Australian-owned business, established in 1995 due to the concern for WA farmers paying a high cost for farm chemicals. Over the past 25 years, they’ve developed a respected name as the go-to for high quality products you can trust, at an affordable price. 4Farmers came to OKMG with a strong brand essence which was not consistently conveyed digitally or across their product packaging.

In our brand audit we discovered multiple iterations of their visual identity and our approach was to respect the journey of the brand, refine the logo and graphic device into a cleaner, more confident and more identifiable presentation. We modernised the logo, brightened the colour palette, focussing on legibility and heroed the iconic Australia outline. It was important to the company to retain the unique brand loyalty that farmers had come to recognise and trust. Our refined brand work was applied to the website, marketing collateral and also across product labelling.