Dr Nick Calvert
A custom website for Dr. Nick Calvert, focusing on modern design and intuitive UX to attract younger patients and streamline GP referrals.
OKMG successfully executed the website design and development project for Dr. Nick Calvert, an expert orthopaedic surgeon. The primary objective was to create a modern, clean, and intuitive digital platform that appeals to both younger patients and general practitioners for referrals.
The website was developed in Webflow, with a high-fidelity prototype designed in Figma. We initiated a type-driven design, using a bold, modern sans font for headings and Dr. Calvert's name as the logo. The colour palette was inspired by a dark blue base, tailored to resonate with a younger audience while maintaining a professional tone.
The site features a comprehensive sitemap, including sections like 'About', 'Services', 'Referrals', and 'Resources'. It replaces the client's previous website and aims to become the primary channel for patient referrals, previously dominated by an overarching group site. The project was completed in an express timeline.
